| Genre | Conventions |
| Design: What does the document look like? Does it include images? Special texts or fonts? How are the contents arranged on the page? | The document is written in prose format. Yes the document has one image of coca cola. No special font has been used in this document. Clear essay style content. |
| Organization: How are items organized in the document? Are there sections or headings? What goes in each section or part? What order do they go in? | Horizontal context. No sections and headings. Each section analyses the world war II and coca cola cultural significance. Advertisement, cultural values and social structures. |
| Content: What kinds of information are included in the document? What is the message or overall point? Is there a main claim or thesis? What kinds of evidence are included? | Main information is about the coca cola reflection on racism, patriotism in America in 1050. The main thesis is the social and cultural values. The moral massage is that the ads not only reflects the cultural but also help to shape it. The evidences are: the visual description of the ad, historical background of coca cola, and cultural analysis. |
| Style: How is the document written? What kinds of vocabulary are used? What kinds of sentences? (Short or long? Past/present/future tense verbs? Full sentences or bullet points? Statements or questions? Simple vocabulary or jargon?) | The document written in analytical form. Vocabulary used: critical terms. Long sentences used. Past and present both are used in the document. No bullet points. Jargon not simple vocabulary. |
